A$AP Rocky Named Creative Director for MTV Labs
A$AP Rocky has been named the Creative Director for MTV Labs, a new “a creative incubator” developed with the Harlem rapper. It’s a first-look deal that will give Rocky and his creative company AWGE the opportunity “to create original content…and develop branded content for advertisers in partnership with Viacom Velocity,” according to a press release. In a statement, Rocky said of the deal: “MTV is a name we grew up with – everyone knows them as innovators and champions of building artists’ careers. I’m honored to have this opportunity and can’t wait to show people what we have been working on.”
In addition to his new role, Rocky and other A$AP Mob members will perform unreleased songs in MTV’s Times Square studio in New York City on Friday, September 30. Rocky and Atlanta rapper Key! will debut “Crazy Brazy” from A$AP Mob’s forthcoming Cozy Tapes Vol. 1. The performance will be broadcast at 6:25 p.m. Eastern on MTV and its online platforms.
Earlier this year, A$AP Rocky was named the face of Dior Homme’s autumn-winter 2016-2017 collection.
We’re handing over MTV Labs to @asvpxrocky & he’s making some cool shit. Watch him perform a new song tonight at 6:25 EST. #MTVxROCKY pic.twitter.com/E7u8QSSEn2
— MTV (@MTV) September 30, 2016
Watch A$AP Mob on Pitchfork.tv’s “Selector”:
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