Chance the Rapper has shared a new music video for Coloring Book’s “How Great.” Shared on Twitter, the video was shot entirely on an iPhone and features Chance and Jay Electronica performing while backed by a female choir. In a tweet leading up to its release, he said “it’s so different from my other videos.” Optimized for mobile, it requires viewers to lock their phone orientation on portrait mode to experience it properly. Watch it below. He’s previously shared a music video for “No Problem.”
Read “Charting Chance the Rapper’s Unsigned Success” on the Pitch.
#HowGreat Official Video featuring my cousin Nicole. Shot on iPhone. Lock yo screen pic.twitter.com/KqDy5hqv68
— Lil Chano From 79th (@chancetherapper) October 20, 2016
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