Fool’s Gold Co-Founder Dust La Rock Dies

Fool's Gold Co-Founder Dust La Rock Dies

Photo via A-Trak’s Instagram

Joshua Prince, the co-founder of Fool’s Gold Records better known as Dust La Rock, has died. His collaborator and friend A-Trak shared the news. He was 38.

Prince was the creative director and chief designer for Fool’s Gold between 2007 and 2012. He was also the art director for A-Trak and Duck Sauce. Among the album covers he worked on were Action Bronson’s Blue Chips and Danny Brown’s XXX (below).

A-Trak wrote, “You helped define so much of what I stand for. Love you man. Still can’t believe this.”

RIP Dust La Rock. My ace. Lost a brother today.

— Quavo Ranchero (@atrak) February 3, 2015

RIP Dust La Rock … You inspired me so much!!! .. So shocked at this news .. Can’t fucking believe this!!!!

— Danny Brown (@xdannyxbrownx) February 3, 2015

RIP Dust La Rock. Great Guy, Great Artist. Smh.

— #BRON2ON (@ActionBronson) February 3, 2015

So fucking sad. You were a genius Dust. http://t.co/sWQyjUqCk8

— #FNKLRDZ (@Chromeo) February 3, 2015

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