!!! Gatecrash the News in "Every Little Bit Counts" Video Directed by "Too Many Cooks" Creator Casper Kelly

!!! have shared a silly new video for As If track “Every Little Bit Counts,” via Funny Or Die. It’s directed by Casper Kelly, who was behind Adult Swim’s “Too Many Cooks” video, and follows their collaboration on the equally bizarre “Ooo” video. Watch the clip, in which Nic Offer dances his way into a rolling news broadcast, then runs away with a weather reporter, below.

In a press release, Kelly said:

“Every Little Bit Counts” excited me because it is such a fun, fun song and tonally different from the weirder, darker stuff I usually do. The basic idea is there’s a stuffy world, in this case the news, and Nic comes in like Willie Wonka or the Cat in the Hat and has a bit of fun with it. Crazily and coincidentally, while shooting on the set Nic told me he once did a thing like this in real life – he was walking somewhere and there was a news crew interviewing a man opposed to gay marriage, and Nic popped in and said something in the mic. If someone by chance taped that newscast he’d love a copy.

Nic was wonderful to work with. He somehow combined Zen calm with boyish enthusiasm and was up for anything.

Watch !!! in an episode of Pitchfork.tv’s “+1″:

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