Gorillaz Launch New Augmented Reality App, Announce Global Album Listening Party

Gorillaz Launch New Augmented Reality App, Announce Global Album Listening Party

Gorillaz have released a new mobile app that uses augmented reality technology to superimpose elements from their recent music videos into the user’s surroundings via the smartphone camera. Tapping on elements reveals extras (such as this playlist by bandmember Russel) and different rooms, including Kong Studios, the band’s old studio in Essex. It’s available on iOS and Android; check out a trailer for the new app below. The band have also announced a global listening party for their next album, Humanz, which is out April 28. “Fans will be invited – via the app – to the Humanz House Party, an exclusive worldwide listening event which will allow fans to hear the new album in full for the first time,” a press release reads. “The Humanz House Party will be the largest ever geo-specific listening experience bringing people together across 500 locations.” Earlier this month, Gorillaz announced pop-up “Spirit Houses,” recreating the haunted house from their “Saturn Barz” video.  

Comments are closed.