Grimes and Stella McCartney Collaborate on Perfume Campaign

Grimes and Stella McCartney Collaborate on Perfume Campaign

Photo by Glen Luchford

Grimes and fashion designer Stella McCartney (daughter of Paul and Linda McCartney) have announced that they are collaborating on McCartney’s new perfume campaign. The environmentally friendly fragrance, called POP, will be packaged in boxes originated from sustainably managed forests. On her Instagram, Grimes called McCartney her “fave vegan,” and also suggested there are more unannounced collaborators on the campaign.

Yesterday, Grimes shared an official remix of “Kill V. Maim,” from last year’s Art Angels, done by Mindless Self Indulgence‘s Little Jimmy Urine, whom she called “one of [her] biggest influences as a producer.”

Watch Grimes perform “Genesis” at Pitchfork Music Festival 2012:

Comments are closed.