Grimes, aka Claire Boucher, has shared the video for “Go”, a single that she previously announced was originally written for Rihanna. Watch it below. It was co-directed by Boucher and her brother Mac under the production alias Roco-Prime, and was inspired by Dante’s Inferno. (That’s Metal Gear Solid voice actor David Hayter reading the opening lines of the Inferno in the beginning of the video.)
Boucher also shared a statement about the video:
It’s our take on Dante’s inferno. The circles of hell reflect more contemporary issues though. We shot a bunch at the salton sea which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, the bullet hole hallway a la korn freak on a leash etc etc. If you look closely you can find clues. Haha, but in the usual fashion it is also abstract enough to just be a trippy visual accompaniment to the song.
Watch Grimes perform “Genesis” at the 2012 Pitchfork Music Festival:
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