Kanye West to Live Stream Launch of Adidas Yeezy 750 Boost in Theaters

Back in 2013, Kanye West announced he was teaming up with Adidas after cutting ties with Nike. Two years later, Kanye and Adidas are releasing the results of that partnership. Ye’s new shoe is called the Yeezy 750 Boost—a muted gray-and-white stitched suede high top. Tomorrow at 4 p.m. Eastern, it’ll debut in a presentation in New York featuring a performance by artist Vanessa Beecroft. (Yes, that mysterious website that appeared last week was counting down to the launch.) 

The presentation will be streamed live to 50 theaters around the world. Tickets are available here. It’s unclear if it will also be streamed online. In an interview earlier today with “On Air With Ryan Seacrest”, Kanye said that the presentation would be repeated “10 times over the next two days,” though details on that remain unclear.

9,000 pairs of Yeezy Boosts will go on sale this Saturday, February 14, at a retail price of $350. They can be reserved via Adidas’ new app.

In the Ryan Seacrest interview, Kanye said more shoes will be sold after the initial run. “I just want people to be safe and patient,” he said. “I know you can run up on this 14-year-old kid and take his Yeezys, but just be patient because we’ll make more Yeezys. Eventually, everybody who wants to get Yeezys will get Yeezys. Adidas has promised me that because there’s so many kids that wanted them, but couldn’t get them. And I talked to the heads at Adidas and they said, ‘We can make them.’”

Kanye’s been seen wearing the Air Yeezus at recent events, including his appearance at Big Sean’s L.A. show (where he called out Nike) and the Grammys. He also said his next goal is to design high school uniforms. 

Members of the media who were invited to tomorrow’s presentation were sent a customized Yeezy anorak, which you can see below. Stylish!

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