Kim Gordon and Daughter Coco Star in Madewell Ads

Kim Gordon and Daughter Coco Star in Madewell Ads

Kim Gordon and her daughter Coco Gordon Moore have posed together in  a new campaign for a Madewell collection designed by downtown NYC fashion staple Daryl Kerrigan of Daryl K. It’s on sale starting tomorrow.

Here’s how a press release framed the collaboration:

One of Daryl’s most legendary fans is rock legend Kim Gordon. Kim and Daryl share a similar approach to fashion – they eschew trends and appreciate clothes that make a statement but don’t ever wear them. Casting Kim and her daughter Coco in the Madewell x Daryl K campaign really captures the spirit of the collection.

Last year, Kim and Coco appeared in an ad campaign for Marc Jacobs. Read our interview with Gordon, “Unconventional Idol.”

Read our interview with Gordon, “Unconventional Idol.”

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