Kim Gordon’s X-Girl Returns With Daughter Coco as its Face

Kim Gordon’s X-Girl Returns With Daughter Coco as its Face

X-Girl, the brand founded by Kim Gordon and Daisy von Furth, is returning to the states with Gordon’s daughter, Coco Gordon Moore, as its face, Vogue reports. The new collection was styled by MadeMe designer Erin Magee with the original X-Girl look in mind. It’s the brand’s first major move back into the American market place after opening 32 boutiques in Japan. Gordon Moore agreed to pose for the collection after seeing the lookbook by photographer Ricky Saiz. It’s Gordon’s first involvement with the brand since it was sold to B’s International in 1998.

Earlier this year, Kim Gordon and Coco Gordon Moore posed together in a new campaign for a Madewell collection. Last year, they posed for a Marc Jacobs campaign.