Run the Jewels Launch Virtual Reality "Crown" Video

Run the Jewels‘ Run the Jewels 2 single “Crown” just got a video—and it doubles as a virtual reality experience. Several characters appear in the 360° frame, and appropriately, Killer Mike and El-P wear crowns. You can watch it by accessing the New York Times‘ NYT VR app, which is available on both iOS and Android. (The video comes as part of  New York Times Magazine’s new music issue, which features contributions from Pitchfork editors Jayson Greene and Jeremy Gordon.) It will launch separately on Facebook and YouTube next month. The “Crown” video is also the first release from VRTJ, an upcoming platform for Run the Jewels’ VR content, which will broadcast live performances, material from their Art the Jewels gallery, and more. RTJ will also release a VRTJ cardboard viewer on Record Store Day. Watch a preview of the video below:

Read our feature on Run the Jewels, Last Rappers Standing. Listen to our podcast with RTJ.

Watch Killer Mike and El-P on Pitchfork.tv’s “Over/Under”:

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