The Weeknd Announces H&M Collaboration
The Weeknd has announced a new collaboration with Swedish clothing brand H&M. The singer will star in the company’s Spring 2017 campaign, which will also feature new collaborative pieces developed with the Weeknd’s XO brand. Check out the announcement below via Instagram, featuring a bomber jacket with the XO logo.
Earlier this year, the Weeknd announced a collaboration with Puma called PumaXO. He’s also announced a series of pop-up shops behind his new album Starboy; the shops will be open this weekend. Starboy arrives November 25; to date, he’s shared the singles “Starboy” and “False Alarm.”
Read our feature, “The Dark Knight Returns: A Conversation With the Weeknd.”
excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS
A photo posted by The Weeknd (@theweeknd) on Nov 1, 2016 at 12:57am PDT
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