Watch Lorde’s TV Ad Teasing New Music

Lorde took out an ad spot on New Zealand TV last night, teasing activity on March 2, the Spinoff reports. Multiple Twitter accounts posted home-recorded videos of the ad, which lasts about 15 seconds and features Lorde in the back of a vehicle as a snippet of upbeat music plays. Watch it below. She later tweeted out a link to the ad, along with, “u hungry?”

Lorde has been at work on the follow-up to 2013’s Pure Heroine, keeping fans updated via social media and promising work that, in contrast to her last album’s “enshrining [of] teenage glory,” is “about what comes next.” (A previously published Republic release schedule had suggested new music would arrive on March 7.) Lorde will appear at festivals this year including Coachella, Bonnaroo, and Governors Ball.

Pitchfork has contacted Lorde’s representatives for comment.

Revisit “Swingin (Goth) Party: Lorde Brings Her Dark Arts to NYC” on the Pitch.

u hungry?

— Lorde (@lorde) February 27, 2017

https://t.co/RBqD6HOxAB

— Lorde (@lorde) February 27, 2017

Comments are closed.