Kindness’ "This is Not About Us" Gets Retro Dance Video

Kindness, aka Adam Bainbridge, has shared the video for “This is Not About Us”, from his forthcoming Otherness album. Co-directed by Bainbridge and Daniel Brereton, it features him dancing with a companion in a throwback style reminiscent of 1980s and ’90s music videos. Watch it below. In a press release, he shared a statement about the video, which you can also see below:

Some of my favorite videos are simple choreographies – for the “This is Not About Us” video I wanted to try working with a choreographer and push myself to work on dance in a way that was less free-form and messy. I’m glad to have had the chance to work with Karla [Garcia] and to appreciate even more the role of the choreographer. It’s an ego-less thing to give yourself over to making someone else dance as well as possible, especially when they’re not nearly on your level. Thank you to the crew and Dan for capturing our day together.

Otherness is out October 14.

Read our Update interview with Bainbridge.

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