Apple Launches Site to Help You Remove the U2 Album From Your iTunes

Last week, U2 surprised-released their newest album, Songs of Innocence, by giving it away for free to all 500 million iTunes users. There was some blowback, however, as not everyone was particularly happy to find a U2 album in their cloud. (Particularly those users with the “automatic downloads” feature turned on, who automatically got the album downloaded to their devices.) It was seen as a violation of privacy for some, the forced experience of a U2 album for others.

This friction was exacerbated when, in an interview with Mashable, U2 manager Guy Oseary answered the criticism with, “It’s a gift from Apple. If someone doesn’t like the gift, they should delete it”— since deleting the album for good proved kind of difficult. In a letter to fans, Bono wrote, “for the people out there who have no interest in checking us out, look at it this way… the blood, sweat and tears of some Irish guys are in your junk mail.”

Now, Apple has acknowledged the criticism by making the album easier to delete, as The Guardian reports. They’ve shared this dedicated link where users can removed the album from their iTunes libraries. The site says:

If you would like U2’s Songs of Innocence removed from your iTunes music library and iTunes purchases, you can choose to have it removed. Once the album has been removed from your account, it will no longer be available for you to redownload as a previous purchase. If you later decide you want the album, you will need to get it again. The album is free to everyone until October 13, 2014 and will be available for purchase after that date.

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