Jay Z’s Reasonable Doubt Gets New Pop-Up Shop in New York

Earlier this year, Jay Z’s debut album, Reasonable Doubt, celebrated its 20th anniversary. In June, Roc-A-Fella records co-founder Kareem “Biggs” Burke opened a pop-up shop in Los Angeles that replicated Jay’s Brooklyn apartment. Now, Biggs is launching another pop-up shop and art exhibition for the album in New York City. The Roc96 exhibition and pop-up experience explores Jay Z and DJ Premier’s early sessions at D&D Studios where parts of the album were recorded. The pop-up shop will take place from October 20-23. Find out more info here.

The studio’s owner, Douglas Grama, will create a replica of the Studio B Control Room with its original equipment. The collaboration with Fancy unveils new Reasonable Doubt merchandise including scarves, wooden headphones with the album’s 20th anniversary logo, Reasonable Doubt turntables, “Can’t Knock the Hustle” duffle bags, and more.

Watch Jay Z’s “Feelin’ It” video:

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