Jay Z’s Tidal Streaming Service Launches With Push From Beyoncé, Kanye, Jack White, Nicki Minaj, More

Jay Z‘s newly purchased high-fidelity music streaming service Tidal is being re-launched today. The rollout began with many high-profile artists, including Beyoncé, Kanye West, Nicki Minaj, Rihanna, Madonna, and Coldplay, as well as Jack White’s Third Man Records, changing their social media profile pictures to a turquoise square. Many also posted about the service. Update 9:40am 3/30: Daft Punk and Arcade Fire have also joined the social media push. Update 12:07pm 3/30: Tidal’s official Twitter account has posted a star-heavy teaser featuring appearances from Madonna, Beyoncé, Chris Martin, Rihanna, Kanye West, Jack White, Usher, Nicki Minaj, Daft Punk and more. Watch that below.

Louder than words. The revolution is coming. Turn up. #TIDALforALL https://t.co/syN2pgvjkR

— TIDAL (@TIDALHiFi) March 30, 2015

At 5 p.m. Eastern, Jay Z is making a “special announcement” at a New York launch event.

Tidal offers lossless CD-quality audio and video. There will be no free, ad-supported plan; monthly subscriptions cost $19.95. The service has deals with all of the major record labels. It also offers expert-curated playlists and editorial. Tidal is being positioned as a rival to Spotify. For example, Taylor Swift’s catalog is available on Tidal. (She removed it from Spotify last fall.)

Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL

— KANYE WEST (@kanyewest) March 30, 2015

“The Tides They Are-A Changing” #TIDALforALL

— Mr. Carter (@S_C_) March 30, 2015

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