Kendrick Lamar Stars in New Reebok Commercial

Kendrick Lamar is the star of Reebok’s new “Be Ventilated” advertising campaign, in which he models the relaunched Ventilator Day Glo shoe. Beginning with a voiceover, the ad eventually shows Kendrick leading a revolution by way of his stylish footwear. 

Previously, Kendrick starred in Reebok ads that featured Compton and a surprise concert.

Watch a mini-documentary on Kendrick Lamar at Pitchfork Music Festival:

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