Watch Kendrick Freestyle in New Reebok Video

Watch Kendrick Freestyle in New Reebok Video

Kendrick Lamar’s collaborative shoe with Reebok, the Classic Leather “Perfect Split,” arrived earlier this year. He’s now featured in a new promo for the shoe, directed by Nabil. In it, he freestyles and discusses what “classic” means to him. His untitled unmastered. single “untitled 07 | levitate” plays during the short clip. Watch it below. The new “Respect the Classic” video follows Kendrick’s appearance in a commercial for the Kendrick Lamar Classic Leather back in May.

Check out our interview with Kendrick’s collaborators on “untitled 06.”

Watch Kendrick Lamar perform “A.D.H.D” at Pitchfork Music Festival 2012:

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