Watch Kendrick Lamar Discuss His New Reebok Sneaker in New Short Films
Kendrick Lamar recently collaborated with Reebok on a special edition of the brand’s Club C sneaker. It’s his third take on a Reebok shoe, following designs for Ventilators and a Classic Leather model called “Perfect Split.” Reebok has now shared a four-part video series where Kendrick discusses what the Club C means to him. Each clip is directed by Nabil. Watch them below.
The Reebok Classic x Kendrick Lamar Club C is available now. They feature acid-washed denim, and include highlights like red letters “k” and “o,” in reference to Kendrick’s “KDot” nickname. Kendrick has said, “This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages.”
See where Kendrick Lamar’s 2016 output placed on Pitchfork’s Best 50 Albums and Best 100 Songs of 2016 lists.
Watch Kendrick Lamar perform Section.80’s “A.D.H.D” at Pitchfork Music Festival 2012:
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