Drake and Future Launch Pop-Up Shops in New York City

Drake and Future Launch Pop-Up Shops in New York City

Drake and Future will arrive in New York this week for a set of shows at Madison Square Garden as part of their Summer Sixteen tour. They have both announced pop-up shops in Manhattan to coincide with the shows. Future’s “Future Hive” store opened yesterday in Soho, and will run through August 8. It features clothing from his Freebandz clothing line, and items made in collaboration with John Varvatos and Moreca. Drake’s “Summer Sixteen” shop will open tomorrow on the Bowery, and will close on August 8 as well. (This is the the second New York  pop-up from Drake this year.) It’s not clear what will be on sale at Drake’s store, but they are selling crazy items as part of their VIP packages, which includes “Freebandz double cups,” incense, bandannas, foam hands and more. 

Read about Future’s Los Angeles pop-up for the “Purple Reign” tour in  on the Pitch.