Hundred Waters’ "Show Me Love" Soundtracks Super Bowl Anti-Bullying Ad

Photos by Will Deitz

If you’ve been watching the Super Bowl tonight, you probably saw Coca-Cola’s anti-bullying ad “#MakeItHappy”, in which a tech guy spills a bottle of Coke onto the internet switchboards and manages to temporarily short-circuit the world of online bullying. Experimental pop outfit Hundred Waters lent their song “Show Me Love” to the commercial, and they’re using the partnership as an incentive to raise further awareness about the cause by offering a “Show Me Love” BitTorrent bundle; proceeds will go to Big Brothers Big Sisters of America. Watch the ad below.

The bundle, available here, includes both the album and acoustic versions of the track, as well as Alex Warren’s music video. It also includes a hand-written lyric sheet penned by singer Nicole Miglis.

Here’s what the band had to say about the ad campaign in a press release:

When Coca-Cola asked to use our song for an ad campaign promoting positivity online in the face of the internet’s pervasive negativity, we decided to use the opportunity to help defeat what we see as a root cause of bullying: low self-esteem and lack of strong relationships. In high school, Nicole mentored in a program called Big Brothers Big Sisters, a non-profit that provides powerful, enduring mentoring relationships to children without positive adult figures in their lives. We are giving this bundle away in exchange for a donation of any amount to Big Brothers Big Sisters. Here is an easy way to benefit others by simply enjoying music. We realize bullying is a complicated issue with no easy answer. We hope, however, to change the lives of a few who, through circumstances outside their control, either become bullies or their victims.

Watch Hundred Waters play “Xtalk” at Pitchfork Music Festival:

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