M.I.A. Drops “Rewear It” Video for H&M Campaign: Watch

M.I.A. has partnered with clothing brand H&M to raise awareness for World Recycle Week (April 18-24), an initiative that encourages shoppers to recycle unwanted clothing at H&M stores in exchange for store credit. After teasing a “visual content piece” for a song called “Rewear It,” the track’s video has surfaced via Vogue. In the clip, shot across the world, M.I.A. dances in a cityscape around piles of fabric. She discussed the campaign and video’s message in an interview with Vogue. “If all [H&M] do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M gets criticized for any of their factory processes, these are all good things,” she said. “We should discuss them in public and we should have this back and forth.” Read the full interview and watch the video below.

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